How Much Do Professional Bowlers Make a Year with Sponsors

Bowling, with its rich history and passionate fan base, is not merely a weekend pastime. To some, it’s a full-fledged professional sport. The scent of oiled lanes, the rhythmic thud of pins falling, and the excitement of a perfectly thrown strike, captivate many, but few are aware of the financial aspects of professional bowling.

How much do professional bowlers make, and how significantly do sponsors impact their income? Let’s delve into these questions.

Income Source Description
Tournament Winnings The most straightforward income for a bowler comes from winning or ranking high in tournaments.
Sponsorships and Endorsements Brands interested in reaching the bowling audience may sponsor players, providing equipment, clothing, or financial support.
Appearance Fees Some pro bowlers get paid just for showing up at certain events or promotional activities.
Teaching and Clinics Many pro bowlers supplement their income by offering lessons or conducting bowling clinics.

Tournament Winnings

Bowling tournaments are scattered throughout the year, with some more prestigious and lucrative than others. The Professional Bowlers Association (PBA) Tour, for instance, hosts several tournaments, and the prize money varies. A standard PBA tournament might have a top prize ranging from $10,000 to $20,000, while major championships can offer winnings of $50,000 to $100,000 for the victor.

However, only a small percentage of participants win these substantial amounts. The majority of players might take home smaller payouts, often not enough to cover travel and accommodation costs.

Sponsorships and Endorsements

Professional Bowlers streak

Sponsorships are where the financial landscape starts getting intriguing. Leading brands in the bowling industry, like Brunswick, Storm, or Hammer, have vested interests in endorsing top-performing athletes. These sponsorships can come in different flavors:

  • Equipment Deals: Brands provide bowlers with the latest balls, shoes, and accessories.
  • Financial Endorsements: In addition to or instead of equipment, some brands offer direct monetary endorsements.
  • Bonus Structures: Certain agreements include bonuses for televised appearances or wins using a brand’s equipment.

It’s hard to pin down the exact figures, but top-tier bowlers might receive endorsements ranging from $5,000 to $50,000 annually, sometimes even more, especially if they maintain a high profile and consistent performance.

Appearance Fees and Other Revenue Streams

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Being a top player or having a charismatic personality can lead to opportunities beyond the lanes. Manufacturers or tournament organizers may pay top-tier bowlers appearance fees ranging from $1,000 to $5,000 (or more) per event.

Furthermore, bowlers with a knack for teaching often hold clinics or offer private lessons. They might charge anywhere from $50 to $200 per hour for their expertise.

Crunching the Numbers: An Overview

  • During the golden age of professional bowling in the 1960s and 1970s, pro bowlers made significantly more, even surpassing the earnings of NFL stars of that era.
  • In the present day, the average yearly salary of a pro bowler is between $45,000 to $50,000, excluding sponsorships.
  • Top-tier bowlers can earn considerably more, with the best in the sport making around $250,000 to $300,000 annually.

Earnings from Tournaments:

  • The earnings from tournaments can vary widely based on the type, prize money available, and the bowler’s finishing position.
  • Some tournaments might offer $5,000 to $10,000 even to those eliminated in the initial rounds.
  • Major tournaments, like the 2021 PBA Players’ Championship, had a prize fund of $1 million, with the winner taking home $250,000.
  • Generally, top tournaments pay victors anywhere from $50,000 to $100,000, with the runner-up earning about half of that. Payouts decrease for lower placements.

Sponsorship Earnings:

Professional Bowlers pba

  • Sponsorship earnings can vary significantly based on the bowler’s reputation and achievements.
  • Top performers and legends in the sport, like Norm Duke, are more likely to secure lucrative deals.
  • Sponsorship earnings can range from a few hundred dollars (to cover the cost of a bowling ball) to thousands of dollars for wearing a brand’s logo.
  • Some bowlers also have backers who cover their entry fees and living expenses, often in exchange for a share of the bowler’s tournament earnings.

Earnings of Women Pro Bowlers:

  • The average earnings for a women’s professional bowler range from $30,000 to $50,000 annually.
  • Top women bowlers can earn between $75,000 to low six figures.

Highest-Paid Bowlers:

  • Kyle Troup set a PBA single-season earning record in 2021 with $496,900.
  • Other top earners from the 2020 PBA Tour season included Jason Belmonte ($293,050), Bill O’Neill ($272,285), Anthony Simonsen ($227,130), Kristopher Prather ($223,285), and EJ Tackett ($149,250).

The Reality for Many

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It’s essential to highlight that our hypothetical scenario leans towards a successful and well-recognized pro bowler. Many professional bowlers struggle to secure consistent sponsorships or win tournaments regularly. For many, the income can be as modest as $20,000 to $30,000 annually, especially when starting.

The higher figures often quoted in the media usually pertain to the elite, the top 5% of bowlers who’ve managed to carve a niche for themselves in the sport. The vast majority toil in the trenches, fueled more by passion than by paycheck.

Is Bowling a Lucrative Career?

Professional Bowlers sponsorship

Bowling, for most, is a labor of love. The potential earnings, while decent, often don’t compare to mainstream sports like basketball, football, or tennis. Sponsorships can significantly augment a bowler’s income, but they’re typically reserved for those who’ve consistently proven themselves or have a marketable persona.

For someone contemplating a career in professional bowling, it’s essential to approach it with realistic expectations. While the allure of strikes, spares, and shiny trophies is undeniable, the financial road can be challenging.

Yet, for those who strike a balance (pun intended) between passion and pragmatism, bowling offers a unique and fulfilling path. The roar of the crowd after a perfect game, the camaraderie among players, and the thrill of competition can sometimes be worth more than any paycheck.

In conclusion, professional bowling, while not the most lucrative sport, offers a blend of financial rewards and intangible joys. For many, the love of the game and the community it fosters are priceless. And for a select few, with talent, perseverance, and a bit of luck, the lanes can indeed pave a golden path.


How does a professional bowler’s income from tournaments compare to other sports?

While professional bowlers can earn decent amounts from tournament winnings, especially if they’re among the top performers, their earnings typically don’t match those from mainstream sports like basketball, football, or tennis. A major championship in bowling might offer a top prize of $50,000 to $100,000, whereas athletes in top-tier mainstream sports can earn several times that amount for a single event or game.

What factors determine the amount a bowler can earn from sponsorships?

Several factors influence sponsorship earnings for bowlers: their consistent performance in tournaments, marketability, fan engagement, media presence, and personal branding. Companies prefer to endorse bowlers who not only excel in the sport but also have a persona that aligns with their brand values and can draw audiences.

Do all professional bowlers have sponsors?

No, not all professional bowlers have sponsors. Sponsorship is typically reserved for bowlers who consistently rank high in tournaments, have significant media visibility, or possess a unique and marketable personality. Newcomers or those lower in rankings might not have sponsors or might have smaller deals.

Can bowlers make a living solely from tournament winnings?

While it’s theoretically possible, it’s challenging. Only a small percentage of bowlers consistently win or rank high enough in tournaments to earn substantial amounts. Many bowlers supplement their tournament earnings with sponsorships, appearance fees, coaching sessions, and other revenue streams.

Are there opportunities for bowlers beyond playing in tournaments?

Absolutely! Many professional bowlers branch out into hosting training clinics, offering private coaching sessions, or even venturing into bowling-related entrepreneurship, like opening bowling alleys or launching equipment lines. Moreover, appearance fees for promotional events or brand endorsements can be lucrative for top-tier players.

How have the advancements in media, like live streaming and social media, impacted bowlers’ earnings?

The rise of live streaming platforms and social media has given bowlers a broader platform to showcase their skills and personalities. By building a strong online presence, bowlers can attract more fans, which in turn can lead to better sponsorship deals. Additionally, some bowlers monetize their social media channels or YouTube accounts, adding to their revenue streams.


The lanes of professional bowling, unlike the flashy courts of basketball or sprawling football fields, offer a distinct blend of challenge and reward. While the monetary spoils may not reach the astronomical figures of some mainstream sports, they paint a picture of dedication, passion, and the occasional jackpot for those who excel.

Sponsorships, endorsements, and winnings can create a comfortable life for the elites, but for many, it’s the love of the game that truly counts. As aspiring bowlers lace up their shoes and aim for that perfect strike, it’s clear that the rewards of this sport, both tangible and intangible, are unique and captivating in their own right.